Resources & Insights
Who We Are
- Built from the ground up by CampaignSidekick’s team of engineers, Mercury P2P is a microservice, allowing it to be fully integrated into CampaignSidekick’s voter contact capabilities, but also function as a stand-alone platform.
- Engineered for interactive speed and delivery, Mercury uses multiple underlying providers to deliver SMS and MMS messages through its desktop, smartphone and tablet versions as well as through the CampaignSidekick app.
Why Texting?
- In today’s fast-paced digital landscape, staying connected with your supporters and donors is crucial. Text messaging offers a direct, immediate, and personal way to engage voters, mobilize action, and build donations. Unlike emails or social media, texts are read within minutes, ensuring your message is seen right away.
- Texting allows for targeted communication, enabling your campaign to send tailored messages that resonate with YOUR audience. Whether it’s sending reminders about upcoming events, providing real-time updates, or encouraging voter turnout on election day, text messaging cuts through the noise and keeps your campaign at the forefront of voters’ minds.
- Harness the power of texting to build stronger relationships, drive engagement, and bring in donations. Make texting an integral part of your political campaign strategy and see the difference it can make.
Use Cases
Voter Mobilization
- Get Out the Vote (GOTV): Send reminders to voters about upcoming election dates, polling locations, and voting hours.
- Early Voting & Absentee Ballots: Provide information and deadlines for early voting and absentee ballots to ensure maximum participation.
Fundraising
- Donation Appeals: Send personalized donation requests with direct links to contribute.
- Fundraising Event Reminders: Notify supporters about upcoming fundraising events and encourage attendance or virtual participation.
Event Promotion
- Rallies and Town Halls: Inform supporters about campaign events, including dates, locations, and RSVP links.
- Debates and Speeches: Remind voters to tune in to watch debates and key speeches.
Volunteer Recruitment
- Volunteer Opportunities: Recruit volunteers by sending information about volunteer opportunities and how to get involved.
- Volunteer Coordination: Send updates and instructions to volunteers to ensure smooth operations during events and canvassing efforts.
Voter Education
- Policy Updates: Share concise summaries of your candidate's positions on key issues.
- Legislative Alerts: Inform supporters about important legislative developments and how they can take action.
Surveys and Polls
- Surveys and Polls: Conduct quick polls or surveys to gather feedback and gauge voter sentiment on various issues.
- Interactive Q&A: Engage voters by allowing them to text in questions and receive answers from the campaign.
10 DLC
What is 10 DLC?
10 DLC stands for “10-Digit Long Code,” a messaging system designed to enable businesses and organizations to send high-volume text messages using local phone numbers. Unlike short codes (which are typically 5-6 digit numbers used for mass texting), 10 DLC numbers look like standard 10-digit phone numbers. This makes them more recognizable and trusted by recipients.
Benefits of 10 DLC
Local Presence: Using local 10-digit numbers helps your messages appear more personal and credible, as they come from a familiar area code.
High Throughput: 10 DLC supports higher messaging volumes compared to traditional long codes, making it suitable for campaigns that need to send many messages quickly.
Cost-Effective: Generally, 10 DLC is more affordable than short codes, offering a cost-effective solution for high-volume messaging needs.
Compliance: 10 DLC is designed to comply with carrier regulations, reducing the risk of message filtering and ensuring higher delivery rates.
Trust and Recognition: Recipients are more likely to trust and respond to messages from a local, recognizable number compared to an unfamiliar short code.
What We Need From You?
Campaign Verify is the first step in registering your campaign. Requirements are: Federal FEC ID/State FEC Filing URL, Committee Name, FEC Filing URL, Committee Filing Email Address (a 6 digit code will be sent to this email for 2 factor authentication), Mailing Address, Committee Type, FEC Committee ID, EIN. Once you receive a Campaign Verify token, Campaign Registry conducts their own verification process to ensure the campaign is authenticated. Requirements are: Description of the texts you will be sending, 2 sample text messages, Campaign website.