Frequently Asked Questions

Find answers to common questions before reaching out to us.

How can Mercury’s Branded URL Shorteners enhance our messaging campaigns?

Carriers have begun to block public, free-to-use URL shorteners, such as bitly and tinyurl. Link shorteners have the ability to improve delivery while allowing your campaign to track insights into who clicked your link and how many recipients you’ve reached.

What sets Mercury’s Voter Contact feature apart?

Mercury was built from the ground up with voters in mind. When voters need to hear your message in minutes, rather than days, Mercury allows you to natively pull a list of voters into a project and be off and running.

Users of Campaign Sidekick have the ability to send text messages to voters directly inside of the Campaign Sidekick App. When users canvass a voter, leave a voicemail on a cell phone, or mark an address as Not as Home, they can send follow up text messages directly to the voter with a push of a button.

How does the Dynamic Variables feature personalize mass text messages?

The Dynamic Variables feature allows you to add a recipient’s information, such as the recipient’s first name or city/state,  to each message and give it that personal touch.

What kind of support does Mercury offer for campaign setup and management?

Need a hand? Mercury will handle the message sending as part of our White Glove Service. Just let us know who, what, where and we’re on it.

• • Convenience & Time Saving – Your day-to-day is busy enough. We’ll do the sending and let you get back to your lengthy to-do list.
  • Expertise & Skill – Our experienced account managers will make sure your messages get out on time and to the correct recipients, with updates along the way. No more guessing games or vague delivery statistics.
  • Scalability – From single projects with massive lists to hundreds of projects with just a few recipients each, we’ve seen it all. Scale your projects up as needed with the trust and confidence that we’ll get it done.

Want to manage your sending more closely? Mercury’s intuitive platform allows you to easily manage projects and send messages at your convenience. Our account managers are here on standby to help out should you have any questions or need any extra help.

How real-time are the ‘Real-Time Statistics’ provided by Mercury?

For every message, Mercury receives a Delivery Receipt (DLR). This is an acknowledgment from a destination carrier network that a message was successfully accepted or rejected (and the reason the message was rejected). This information instantaneously flows into the reporting page of Mercury under each project so users can see the amount of messages delivered successfully.

What are the best practices for using emojis and special characters in professional texts?

Know Your Audience: Understand the demographics and preferences of your audience. Emojis may be more or less appropriate depending on who you’re targeting.

Use Emojis Sparingly: Don’t overload your message with emojis. Use them strategically to emphasize key points or to convey emotion.

Ensure Relevance: Make sure that the emojis you use are relevant to your message and brand. They should enhance understanding or emotional connection, not confuse or distract.

Maintain Professionalism: Even though emojis add a casual tone, maintain a level of professionalism that aligns with your brand. Avoid using emojis that could be perceived as unprofessional or inappropriate.

Does Mercury use an auto-dialer for texting?

No.

Is opt-out legally required?

Do carriers differ in how they policed unwanted texts?

What are 10DLC Registration requirements and how does Mercury assist in this process?

10 DLC stands for “10-Digit Long Code,” a messaging system designed to enable businesses and organizations to send high-volume text messages using local phone numbers.

We help your campaign get registered in days, not weeks. We’ll ask you for the relevant information and use our direct relationships with the Campaign Registry to simplify the process.